Random Walk to Launch Real-Time Consumer Intent Analytics with Vlingo
Since 2011, Random Walk Financial has helped institutional investors read the consumer through the promotional email record: who is discounting, how deeply, and how often. Soon we will add a new layer to that view.
We are preparing to roll out Vlingo, a consumer app that turns inbox promotions into a personalized deals feed. Vlingo will give Random Walk the most real-time consumer intent analytics available. Brand emails show what retailers are pushing. Vlingo will show how consumers respond.
Vlingo will capture opted-in, anonymized consumer signals as they happen:
- Live preferences: the brands, categories and offers consumers save, open and act on
- Location context: regional demand patterns and in-store versus online intent
- Inbox receipts: how promotional pressure lands with real shoppers, brand by brand
Loyalty and switching, measured directly
Vlingo will also track loyalty and switching. Email receipts show where consumers actually spend: repeat purchase frequency, basket size, and the moment a shopper’s orders move from one brand to another. Changes in what consumers search for within Vlingo add an early signal. A shopper who starts looking for a competitor’s deals is often switching before a single receipt shows it.
Together, receipts and changing searches will show which brands are holding customers, which are losing them, and where those customers are going.
Our clients will be able to see shifts in consumer demand days or weeks before they appear in reported sales, web traffic or earnings. Combined with Random Walk’s existing promotional ensemble data, Vlingo will connect retailer behavior with consumer behavior in one view.
More details are coming soon. To learn more, visit vlingo.co or reach out through ranwalk.com.
