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Royal Caribbean RCL: Increased email campaigns precede revenue miss

Royal Caribbean RCL: Increased email campaigns precede revenue miss

>. Our promotional ensemble was successful in detecting the revenue miss and underwhelming guidance.
> In recent weeks total campaign volume has accelerated to new all-time highs.   
>Our index for  dollar amounts off and high dollar incentives have been above or near Black Friday levels for the past quarter. 

Steve discusses how our promotional ensemble revealed changes in how Royal was enticing cruisers



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