Promotional Index Launch
With more than 6 years of historical data tracking email promotional activity from nearly 300 consumer brands we are excited to launch our first data product!
This fall select clients can access structured weekly data for this first time.
Investors will be able to quantify and help answer the following:
- Changes in campaign frequency
- Did a brand run more marketing campaigns in order to drive sales?
- Did a brand reduce campaigns as demand increases?
- Growth in customer and lead lists
- Has a business grown its lead list?
- Intensity of promotional offers and discounts
- Did the size of discount increase as a seasonal sale progressed?
- Did the coupon specify a higher discount than prior periods?
- Changes in promoted products
- Are there changes in which products are being discounted?
- Changes in targeting strategy
- Is a brand struggling to hit sales quotas engaging in more “blasts” to its entire list?
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