- Case Studies
05 Jun 2021
Our email intelligence provides the most robust quantification of discounting and promotional patterns for over 200 brands. For Williams-Sonoma the changes in how they are communication with their eco-system of leads, current and former customers has been dramatic. Our system reveals sharp declines in the intensity and frequency of their email campaigns.
Investors can analyze actual campaigns on a time series style basis to compare YoY trends. As seen below Williams-Sonoma email coupons contain words with much lower level of discounting than a year ago. Our steep discounting category scans all emails tracking any implied discount or offer with a minimum of 40% off.