WSM: Dramatically reduced promotional activity signals explosive demand

   05 Jun 2021

Our email intelligence provides the most robust quantification of discounting and promotional patterns for over 200 brands.  For Williams-Sonoma the changes in how they are communication with their eco-system of leads, current and former customers has been dramatic.  Our system reveals sharp declines in the intensity and frequency of their email campaigns.

WSM: Sharp declines in our promotional index

Investors can analyze actual campaigns on a time series style basis to compare YoY trends.  As seen below Williams-Sonoma email coupons contain words with much lower level of discounting than a year ago.  Our steep discounting category scans all emails tracking any implied discount or offer with a minimum of 40% off.

 

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