- Case Studies
05 Jun 2021
Our email intelligence tracking more than 1 million consumers helps investors identify potential inflections that transactional focused big data often misses. Instead of receipt and credit card data, our process can often find data series that are more leading indicators than coincident. During the pandemic we were able to identify beneficiaries ahead of more expensive transaction data using this methodology. Our system tracks a wide range of sign-up and confirmation emails that occur before becoming a paying customer. For Docusign, we identified this trend early b based on explosive growth in Free Trail Sign up and Welcome to Docusign confirmations. Also, as can seen, despite lapping COVID and record setting growth our tracking of “completed Docusign Document” confirmation emails helped predict explosive subscriber growth.