CMG, CAKE CAVA, CBRL, MCD, WING, YUM: Unusual Email Campaigns
Our promotional ensemble was successful in detecting the inflection in Chipotle and Cava. As organic demand slowed both ‘bowl’ sellers began offering more and more freebies to their most loyal customers. Additionally, “new” product promotions and deals were send to a higher percentage of their lists. Instead of select targeted campaigns, massive blasts triggered our promotional ensemble.
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