DPZ, PZZA: Dramatically reduced promotional volumes

   12 Jan 2021

As weather turned colder, restaurants and in person dining remained close hungry Americans turned even more to cheap pizza.  Our email intelligence indicated among the sharpest decliners in promotional cadence and volume were both Domino’s Pizza(DPZ) and Papa John’s (PZZA).  With Domino’s nearing reducing promotional email campaign volume 99% from prior year levels.