Our proprietary analysis of promotional trends via our email intelligence has dramatically outperformed. We recently partnered with an artificial intelligence, machine learning research firm to backtest our hypothesis that excessive promotional activity reveals weak demand. The portfolio creation used factors such as our email promotional volume tracker, steep discount metrics and other factors and generated 90% returns from 2016-2019
BACKTESTED RETURNS USING RW EMAIL INTELLIGENCE
Since 2011, there have been many instances when our measures of promotional activity, engagement have been unanimous in indicating a significant deviation between current business trends and street expectations for growth.
40%+ MOVES POST-IDENTIFICATION
GPRO, FTCH, JCP, M, PETS, ROKU, SKX, ULTA, WW,
Primarily using our proprietary analysis of email sending, marketing and discounting patterns we have generated between 60-90 inflections per year.