FVRR: Decelerating Welcome Emails Predict Lower Growth

   13 Aug 2021

In the summer of 2020 locked down Americans rushed to their desktops and iPads in a shift unseen before in history.  Growth in DIY, freelancing and gig related online business exploded and our ensemble correctly captured this trend.  However, now lapping this period with Americans returning to normal activity our data indicates a rapid and sharp slowdown in new customers.  Unlike transactional data which is limited by receipts, our ensemble can track new customer acquisition which has been more predictive of share prices.  Our email intelligence has been capturing far fewer new customers this July.  While revenues were generally reported as expected Fiverr noted much lower volumes of new customer cohorts.

 

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