BIG: Explosive growth in promotions uncover evaporating demand

   31 May 2022

Random Walk’s email intelligence  tracked an increase in the volume of significant discount email campaigns  coming from Big Lots (BIG) back in April.  In May the trend further accelerated as we captured a higher volume of steeper discounts driven by more aggressive use of “50% off” language surrounding outdoor and home goods.  This helped alert our partners the collapse in demand well before BIG reported a 17% decline in SSS.