Zulily (ZU): Unsustainable Growth Ending

   11 Jan 2015

Logistics Problems & Decelerating Engagement

In several months during mid 2014 Zulily captured the attention of shopping moms through a wide range of products capitalizing on Disney’s “Frozen” craze. However, by late 2014 our metrics indicated significant deceleration in activity to the Zulily platform. Also, our proprietary checks of review volumes indicated Zulily’s logistics problems were worsening during peak Q4 shopping season.

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