- Case Studies
03 Oct 2018
Oct 2018. Random Walk ensemble identifies loss of consumer orders to 1800PetMeds (PETS) due to new competitor Chewy(CHWY). Several months after recent IPO Chewy launched its own online “Pet Pharmacy” our ensemble indicated that explosive growth in online advertising and email campaigns were siphoning 1800petmeds customers.
Our email intelligence tracks changes in the number of email campaigns for nearly 150 brands and alerted us new record high volumes in total promotional email campaigns originating from the Chewy sending domain.
Zooming in for more granularity, our email parsing systems classified a substantial subset of these emails specifically as promotions offering ‘$15 off any Chewy Pharma order’.
Lastly, but importantly our analysis of web panel activity indicated sharp and recent declines in the number of consumers reaching the checkout confirmation URL within 1800petmeds.com. Confirming our hypothesis that aggressive competitive threats were already impacting sales.